Ukraine Promotion Program

Ukraine Promotion Program

Aivaras Abromavicius

Maria Barabash
e-mail: promotionreforms.in.ua

  • Completed
  • In progress
  • Not started
Status
Meeting number
Meeting date
NRC resolutions
Execution deadline
Responsible
Outputs
9
23.07.2015
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5
16.04.2015
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5
16.04.2015
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Commitments
Execution deadline
Reference
Program of promulgation of Ukraine in the world and promotion of Ukraine’s interests in the global information environment.
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3.10.
The main purpose is to promote confidence in Ukraine, targeting its positioning in the world in favour of political and economic interests of our country and strengthening its national security and the restoration of territorial integrity.
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3.10.
The key task is creating a positive image of Ukraine as a European, democratic, competitive state with a favourable business climate, with its own unique place in the global division of labour, integration into global value added chain. The program will focus on:.
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3.10.
Strengthening institutional capacity for international strategic communications.
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3.10.
Synergy of efforts of government, business and civil society to promote Ukraine in the world.
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3.10.
Increasing and optimizing the presence of Ukraine at international events and venues; presence in the international academic, cultural and social environment.
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3.10.
Communication on progress of reforms and transformations undertaken in Ukraine.
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3.10.
Formation and promotion of brand messages on Ukraine: Ukraine is a country of freedom and dignity; Ukraine is a country that is reformed despite challenges; Ukraine is a hub for investment; Ukraine is a country of high technology and innovation; Ukraine is an attractive country for tourism; Ukraine is a country of outstanding cultural and historical traditions.
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3.10.
Regular open dialogue with the global community of opinion leaders, experts and media that monitor or comment on Ukrainian subjects.
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3.10.
Ongoing effective communication with the Ukrainian diaspora community and use of its potential.
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3.10.
Commitments
Execution deadline
Reference
Ensuring accelerated economic development.
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A.VIII
By attracting private investment, build modern industrial and innovation infrastructure that will meet requirements of foreign and Ukrainian investors for placement of production facilities and R&D centres.
31.12.2018
A.VIII.2
Introduce the system for international promotion of Ukrainian producers (also through international fairs) and Ukraine as an external production platform for global markets and R&D platform for multinational hi-tech corporations.
01.01.2016
A.VIII.6
Social and humanitarian reform.
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A.XV
Protect the national information space. Carry out full-fledged launch of public television and radio. Carry out denationalization of print media of state or municipal ownership. Enhance liability for interference with journalist activity, including photographer reporters and cameramen. Dissolve the committee on protection of societal morals as a state institution. Ensure transparency and de-monopolization of media ownership. Establish prohibition on the level of law for companies registered in off-shore zones to have ownership in Ukrainian media. Create an overseas broadcasting network with the purpose of building positive image of Ukraine, informing about international cooperation, reform successes, opportunities for investment, tourism, etc.
31.12.2015
A.XV.3.4
Ensure proper funding for Ukrainian cultural centres abroad; provide support to promotion of Ukrainian cultural product abroad.
31.12.2015
A.XV.3.9
Commitments
Execution deadline
Reference
To support exports growth and to protect domestic markets.
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4
To double the Ukrainian exports.
31.12.2018
4
Commitments
Execution deadline
Reference
Commitments
Execution deadline
Reference

Aivaras Abromavicius

Team structure